Content Curation is the often-misunderstood best friend of Content Marketing.
She’s not as cool. She’s kind of a wall flower. People are quick to dismiss her. But in reality, Content Curation is a really great friend and fiercely supports her more glamorous gal pal, Content Marketing.
Beth Kantor explains exquisitely in her blog post Content Curation Primer, writing “For organizations and brands, content curation can help establish the organization’s thought leadership and capture attention in today’s information cluttered world. Content curation can help your organization become the go-to authority on an issue or topic area.”
So why is Content Curation so misunderstood? It’s all about the approach.
If an organization views Content Curation as a way to simply “put something out there” and doesn’t take the time to thoughtfully select appropriate, relevant and important information to share with its audiences, Content Curation can quickly transform into her evil stepsister, Link Dump.
And no one likes Link Dump. (Total jerk.)
I would highly suggest reading Beth’s full article to learn more about successful content curation, as well as these recent posts:
The Case for Content series is designed to give you the ammunition you need to make the case for content marketing to your boss, your team … heck, even your mother. From the simple to the complex, we’ll be breaking down our most frequently asked questions into graphics that you can use in your own presentations or blog posts (just be sure to link back here!).
Have a question or a topic you’d like us to address? Drop us a message, or connect with us on Twitter or Google+!