Every piece of school marketing content needs a call-to-action.
And when it comes to CTAs, the the name says it all. It’s a call to action. In other words, it’s a command. No, you don’t need to boss your audience around, but your request should be clear and firm. And, it’s a call to action. Your words need to prompt your audience to do something specific, an action that should be related to the content they’ve just finished reading/watching/listening to and related to your goals for that piece of content. The CTA is what enables them to stay connected to your school; it’s what helps take them from anonymous to on your list, from interested to enrolled.
If you want to read more about calls-to-action and how to craft an outstanding one, we have all you need to know here. But if there’s a deadline looming, you’re super stressed, or it’s just Friday and you’re ready for the weekend, here are a list of calls-to-action for every school marketing situation. Adapt them to make them your own or swipe them outright.
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