51 Calls-to-Action for Every School Marketing Situation

Every piece of school marketing content needs a call-to-action. 

And when it comes to CTAs, the the name says it all. It’s a call to action. In other words, it’s a command. No, you don’t need to boss your audience around, but your request should be clear and firm. And, it’s a call to action. Your words need to prompt your audience to do something specific, an action that should be related to the content they’ve just finished reading/watching/listening to and related to your goals for that piece of content. The CTA is what enables them to stay connected to your school; it’s what helps take them from anonymous to on your list, from interested to enrolled.


If you want to read more about calls-to-action and how to craft an outstanding one, we have all you need to know here. But if there’s a deadline looming, you’re super stressed, or it’s just Friday and you’re ready for the weekend, here are a list of calls-to-action for every school marketing situation. Adapt them to make them your own or swipe them outright.

  1. Access our virtual campus tour now.
  2. Join ### alumni in our Facebook group.
  3. Discover why students love [school name]. 
  4. Schedule a tour today!
  5. Download the indispensable guide to [school specialty].
  6. Learn more about [course/program/activity].
  7. Start exploring the possibilities. Contact our admissions counselor at [contact info].
  8. Check out our [course/program/activity] guide here.
  9. Contact [name] at [contact info] to learn more about [course/program/activity].
  10. Don’t miss our open house on [date]! Sign up here.
  11. Get your free guide to choosing the right school for your child.
  12. Apply now.
  13. Give a gift that supports [school name] and the next generation of students.
  14. Find out what our students have to say about [school name].
  15. Submit your application by [date].
  16. Take a closer look at campus life with our virtual tour.
  17. Visit us to experience [school name] for yourself.
  18. Get started.
  19. Explore what it’s like to be a [school name] student– visit our YouTube channel now.
  20. Book a tour.
  21. Join us for [school event]. 
  22. Sign up here.
  23. Stay in touch! Subscribe to our school newsletter.
  24. Visit us.
  25. Want to learn more about [program/school]? Contact us at [contact info].
  26. Download [content name].
  27. Learn more.
  28. Register for [event] now.
  29. Ask us about financial aid options.
  30. Get our guide to [school name].
  31. Check out our summer programs.
  32. Request more information.
  33. Meet our faculty.
  34. Watch our [topic] video.
  35. Listen to our students talk about life at [school name].
  36. Give now.
  37. Join us for a virtual visit.
  38. Discover why families love [school name].
  39. Check out our upcoming events.
  40. Take the first step– download our guide to [school name].
  41. Chat with students and parents.
  42. Connect with us on [social media platform].
  43. Find answers to your questions here.
  44. Subscribe now.
  45. Make an impact. Donate now.
  46. Discover more.
  47. Are you a future [school name] athlete? Learn more about our athletic program.
  48. Read more about [program].
  49. Ask us questions.
  50. Contact [faculty] for more information about [program].
  51. Access our guide to [program].

Looking for more stellar school marketing ideas? Download our Audience-First School Storytelling Kit, which includes instant access to an in-depth video workshop, workbook, templates and more– all designed to help you win over dream families with breakthrough school storytelling.

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