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YOUR SCHOOL STORY SPARKS IT ALL.

Ready to create and share a powerful school story? Cursive Content’s storytelling process will transform your school messaging from scattered to strong — and then help you tell that story to your many audiences.

The result: deeper relationships with your current students, greater appeal to your dream families, and stronger influence with your supporters.

“Perhaps our Head of School’s reaction following Emily’s presentation of our school story sums it up best. He said: ‘Wow, she’s really good. I wouldn’t change a word of anything she presented.’ Our investment in Cursive is worth every dollar!”

Cheryl Fleming, Director of Communications, Marketing & Technology Sanford School

STORYTELLING SERVICES

Master School Storybook

Your school has a powerful story to tell. You just need help telling it: in the right language, to the right people, at the right time.

That’s where Cursive can help. We’ll partner with you to turn your school’s expertise, differentiators, outcomes, legacy, and vision into one strong, cohesive school story that will allow you to create and share compelling messaging across all of your platforms.

Through discovery, research, workshops, and creative copywriting, we’ll craft your Master School Storybook, which will form the foundation for all of your future communications. Your Storybook will include:

  • YOUR SCHOOL THEME: the big idea that will capture the attention of your dream families
  • YOUR SCHOOL STORY PILLARS: the differentiators that will help your school stand out from the competition
  • YOUR SCHOOL POSITIONING STATEMENT: one simple phrase that describes your unique outcomes for your specific audience
  • YOUR SCHOOL STORY: a compelling narrative that engages your audience with emotional and rational storytelling
  • REASON TO BELIEVE: the proof points that substantiate your story and make your audience trust your claims

Cursive will then help you transform that core story into key marketing components to ensure your message makes it to the right audiences on the right platforms.

Recent Stories

The Chestnut Hill School - school story by Cursive Content
 The Chestnut Hill School
St Joseph High School - school story by Cursive Content
 St. Joseph High School
Northfield Mount Hermon - school story by Cursive Content
 Northfield Mount Hermon
Are you ready to tell your story?
Book a discovery call

Website Copywriting

Our storytelling process transforms your website messaging from dense and inwardly-focused into a meaningful story that makes it easy for your dream families to take action.

HOW IT WORKS:

We get to know your school through virtual workshops and by reviewing your current website, communications, and competitor sites. We then work with your source material to craft website content that reflects current online best practices and your school’s tone, style, and personality.

WHAT YOU GET:

Website content that helps you tell a stronger story, build your audience, increase enrollment, and meet your marketing and admissions goals.

Recent Websites

Loomis Chaffee - website copywriting by Cursive Content
 Loomis Chaffee
Madeira - website copywriting by cursive Content
 The Madeira School
Sacred Heart Academy - website writing by Cursive Content
 Sacred Heart Academy
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“Emily is a pro at writing for the web. She jumped right into what was a massive project and was never fazed by one thing I sent her way. There’s no learning curve with her; she ‘got us’ right off the bat. She’s a high-quality resource who helped me deliver a great online story.”

Patricia Pasquale, Director of Digital Content
Sarah Lawrence College

Digital Advertising

Your dream families are searching for a school like yours. We drive them to your (digital) door. Our specialized approach to school marketing drives inquiries and enrollment by combining storytelling with advanced digital and social strategies.

We attract your school’s specific dream families and get them to take measurable action with:

  • Audience targeting
  • Advanced, up-to-the-moment digital strategies
  • Breakthrough school storytelling
  • Professional creative (both graphic and video)
  • Ongoing optimization
  • An obsessive commitment to results

 

DIGITAL ADVERTISING IS OFFERED UNDER THE SCHOOL STORYTELLERS PARTNERSHIP BETWEEN CURSIVE CONTENT AND DIGITAL STRATEGIST JANET HOANG.

Together, we build custom digital and social marketing campaigns specifically for your school. If you’re interested in adding digital advertising to your school’s marketing mix, contact us for a custom proposal.

Recent Projects

The Quaker School at Horsham - digital advertising by School Storytellers
 The Quaker School at Horsham
Sanford School -digital advertising by School Storytellers
 Sanford School
Notre Dame High School - digital marketing by School Storytellers
 Notre Dame High School
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“With Cursive Content’s help, we have now increased enrollment by more than 50% and the inquiries are arriving faster than we can respond to them.”

Alex Brosowsky, Head of School
The Quaker School at Horsham

Storytelling Partner

Once you create a school story your audiences love, partner with Cursive for ongoing storytelling support. We offer custom monthly retainers and one-time project options for our school partners. Contact us for rates and options.

As your school storyteller for hire, Cursive can create:

  • Viewbooks & brochures
  • Admissions & advancement materials
  • Email campaigns
  • Blog posts
  • Letters
  • Press releases
  • Magazine articles
  • Social media content
  • Video & podcast scripts

Recent Stories

Are you ready to tell your story?
Book a discovery call

“We used to have a lot of random tag lines, and now our story and school offerings are clear, concise, and compelling. Emily is an incredible writer – and listener! She really understood our school and our goals, and that made more of an impact than she could ever realize.”

Kelsey Poholsky, Manager of Communications and Marketing
Holy Child School at Rosemont

Workshops & Speaking

When we’re not helping schools tell powerful stories, we’re talking about powerful school storytelling.

Our interactive, actionable workshops cover everything from content marketing strategy, storytelling tips, and social media marketing, to topics customized for independent schools and higher education. (And founder Emily Cretella is always eager to spill insider secrets!)

Recent workshops include:

  • BREAKTHROUGH SCHOOL STORYTELLING:
    Crafting Content That Makes Dream Families Take Action
  • WRITE YOUR SCHOOL SITE:
    Transforming Your School Website into a Marketing & Admissions Powerhouse
  • DREAM FAMILY MAGNET:
    Attracting Perfect-Fit Prospects with Digital Content

Interested in having Emily present at your next meeting or conference? Contact us with event information.

“After subscribing to Emily’s newsletter for almost a year, I had a feeling her presentation would be extremely valuable – and she did not disappoint! We left inspired and energized to tackle new and old challenges and make website storytelling improvements. Mission accomplished!”

“Write Your School Site” Workshop Attendee

Recent Clients

AUSTIN PRESBYTERIAN THEOLOGICAL SEMINARY (TX)

BAY PATH UNIVERSITY (MA)

BERKELEY PREP (FL)

THE BUCKLEY SCHOOL (NYC)

CENTRAL CATHOLIC HIGH SCHOOL (MA)

THE CHESTNUT HILL SCHOOL (MA)

CULVER ACADEMIES (IN)

EAGLE HILL SCHOOL (CT)

ENROLLMENT MANAGEMENT ASSOCIATION

FRENCH AMERICAN SCHOOL OF PRINCETON (NJ)

FRIENDS CENTER FOR CHILDREN (CT)

GILLISPIE SCHOOL (CA)

GLOBAL ONLINE ACADEMY

THE GOVERNOR’S ACADEMY (MA)

HELIOS SCHOOL (CA)

HOLY CHILD SCHOOL AT ROSEMONT (PA)

KLA ACADEMY (FL)

LOOMIS CHAFFEE SCHOOL (CT)

LOYOLA SCHOOL (NYC)

MACLAY SCHOOL (FL)

MADEIRA SCHOOL (VA)

MONTESSORI SCHOOL OF SAN ANTONIO (TX)

NORTHFIELD MOUNT HERMON (MA)

NOTRE DAME HIGH SCHOOL (CT)

OAK KNOLL SCHOOL (NJ)

THE PINNACLE SCHOOL (CT)

THE QUAKER SCHOOL AT HORSHAM (PA)

RANDOLPH SCHOOL (AL)

ROSSMAN SCHOOL (MO)

SABOT AT STONY POINT (VA)

SACRED HEART ACADEMY (CT)

SACRED HEART UNIVERSITY (CT)

SAINT ANDREW’S SCHOOL (FL)

SAINT JOSEPH HIGH SCHOOL (CT)

SARAH LAWRENCE COLLEGE (NY)

SANFORD SCHOOL (DE)

SOUTHERN ASSOCIATION OF INDEPENDENT SCHOOLS

SPRINGSIDE CHESTNUT HILL ACADEMY (PA)

STARWOOD ACADEMY (TX)

TABOR ACADEMY (MA)

TANDEM FRIENDS SCHOOL (VA)

TRINITY COLLEGE (CT)

VIEWPOINT SCHOOL (CA)

YEW CHUNG INTERNATIONAL SCHOOL – SILICON VALLEY (CA)

UNIVERSITY OF NEW HAVEN (CT)

UNIVERSITY OF SAINT JOSEPH (CT)

WATERFRONT MONTESSORI (NJ)

WE CAN’T WAIT TO TELL YOUR STORY.
Are you ready to share it with the world?
Book a discovery call

Not ready to book yet?