Ready to create and share a powerful school story? Cursive Content’s storytelling process will transform your school messaging from scattered to strong — and then help you tell that story to your many audiences.
The result: deeper relationships with your current students, greater appeal to your dream families, and stronger influence with your supporters.
What is your school’s sweet spot — the area where you have the most authority, where no one can claim better expertise? Cursive Content Marketing can help you pinpoint — and articulate — what makes your school YOU.
Part audit, part content marketing plan, The School StoryPlan is your first step toward a more powerful school story. The goal: to discover the story you’re currently telling and define your biggest opportunities for storytelling growth and improvement.
INVESTMENT: $697.00
(cost subtracted from next phase if partnership continues)
Your school has a powerful story to tell — one that can attract dream families, increase your inquiries and grow your influence. You just need help telling it: in the right language, to the right people, at the right time.
That’s where Cursive can help. We’ll partner with you to turn your expertise, brand research and fragmented content components into one strong, cohesive school story that will empower you to create and share compelling messaging across all of your platforms.
Through discovery, research, workshops and creative copywriting, we’ll craft your Master School Storybook, which will form the foundation for all of your future communications. Your Storybook will include:
Cursive will also help you transform that core story into key marketing components to ensure that your message makes it to the right audiences on the right platforms.
WE OFFER THREE MASTER SCHOOL STORYBOOK LEVELS,
EACH INCREASING IN DELIVERABLES AND INVESTMENT:
Are you ready to
tell your story?
Once you create a school story your audiences love, partner with Cursive for ongoing storytelling support. We offer custom monthly retainers and one-time project options for former School StoryPlan and Master School StoryBook clients. Contact us for rates and options.
AS YOUR SCHOOL STORYTELLER FOR HIRE, CURSIVE CAN CREATE:
When we’re not helping schools tell powerful stories, we’re talking about powerful school storytelling. Our interactive, actionable presentations cover everything from content marketing strategy, storytelling tips and social media marketing, to topics customized for independent school and higher education. (And founder Emily Cretella and the Cursive team are always eager to spill our insider secrets!) Recent presentations include:
INTERESTED IN HAVING THE CURSIVE TEAM PRESENT AT YOUR NEXT MEETING OR WORKSHOP? CONTACT US WITH EVENT INFORMATION.
“Perhaps our Head of School’s reaction following Emily’s presentation of our story sums it up best. He said: ‘Wow, she’s really good. I wouldn’t change a word of anything she presented.’ Our investment in Cursive is worth every dollar!”
“With Cursive’s help, we have now increased enrollment more than 50% and the inquiries are arriving faster than we can respond to them.”
“Emily is smart, imaginative, engaged, thoughtful and professional. We’re developing great content together, as well as a comprehensive plan for future expected accomplishments.”
“Emily really listened. She helped us get our brand story right. She gave us a platform and story to go out to market with and present our true value proposition. I would highly recommend her to schools and advancement offices that want a new eye and constructive feedback.”
“Our experience working with Emily Cretella was AWESOME. We are so grateful we found her. Emily is friendly, flexible, positive, professional, efficient, and an exceptionally skilled writer. She has an extraordinary ability to synthesize seemingly disparate or complex information into one coherent and clear message.”
“Working with Emily made us all get in a room and talk through our strengths and weaknesses, differentiators, cultures and priorities. Her process helped up zero in our brand story. Emily really brings it all together.”
“There’s no learning curve with Emily; she ‘got us’ right off the bat. She’s a high-quality resource who helped me deliver a great online story.”