Once you’re sold on the concept of school storytelling, the first question usually is: So… how do we do it?
It’s a logical question. You’re a busy school marketer. You might have a small team or even be working in a department of one. Developing a strategy and then creating content worth reading is not something that can be squeezed into a lunch hour or pushed onto an intern’s desk and forgotten.
So the first question then turns into: How do I make this doable for our school?
And the answer is: determine when to hire, outsource, or automate.
Hire vs. Outsource
There isn’t a clear-cut answer about when to hire and when to outsource. 50% of businesses outsource their content marketing1. Ultimately, it’s up to you to decide what makes the most sense for your school and your culture.
Consider the benefits of hiring and outsourcing to help make the decision easier:
The benefits of hiring
The benefits of outsourcing
There’s also a third option: you can do both.
You might assign or hire a core team internally that can handle the smaller, tactical, day-to-day components of your school storytelling strategy, AND bring in a specialist to help develop your overarching strategy or to handle components of the ongoing content development that could inundate your team.
Tasks you might want to consider outsourcing:
Outsourcing for the short term may also be a good solution if you want to hire someone eventually, but can’t find the right fit or expertise level for your company.
Whether you hire, outsource, or do both, a small school marketing team doesn’t have to be a stumbling block to impactful school storytelling.
When to automate
When you don’t need to hire, or outsource, but you feel bogged down by repetitive or ongoing tasks, look into the possibility of automation.
By automating certain aspects of your school marketing, you free time in your schedule to focus more on tasks that need more attention and make a bigger impact. Some ideal tasks to automate are:
What else can you automate? Take a look at your to-do list and see what tasks you might be able to make easier. Then look at the ones that can’t be automated. Can you hire or outsource to make your workload more manageable, and begin telling a stronger school story?
Cursive can help. Learn more about how to work with us.