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The Four S's of Building A Smart Content Marketing Plan

4 s's of smart content marketing
If you’ve been following along, you know that there’s no perfect recipe for content marketing success. (Darn, right?)
But there ARE elements that every content marketing plan should include – and the above graphic breaks them down into simple categories. It’s a good place to start when you’re crafting your initial strategy, and you can get more sophisticated as your plan evolves and expands.
Ready to get started? Here are some questions to ask yourself when developing your four S’s:

Strategy

  • Who are your target audiences – and have you created buyer personas for each?
  • What are your measurable goals and objectives?
  • What strategies and tactics make the most sense for your audiences, and your organization’s capabilities?
  • What are your competitors doing?

Story

Sharing

Success Measures

  • What are you measuring – and what tools are you using?
  • What metrics are the most meaningful to your organization?

If you can confidently answer all of these questions, you’re off to a great start! Need some assistance? Contact us to learn more about our content marketing strategy services.
The Case for Content series is designed to give you the ammunition you need to make the case for content marketing to your boss, your team … heck, even your mother. From the simple to the complex, we’ll be breaking down our most frequently asked questions into graphics that you can use in your own presentations or blog posts (just be sure to link back here!). 
Have a question or a topic you’d like us to address? Drop us a message, or connect with us on Twitter or Google+!

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