Content curation tools are a fantastic way to stay organized, up-to-date and in-the-know. But the number of content curation tools out there can be almost as overwhelming as the amount of articles and blog posts you want to read. Here’s how to determine the content curation tools that will work best for you:
You’ll find a content curation tool most useful if it addresses a problem you’re having—otherwise it’s just another headache. There are two main types of content curation tools: those for content aggregation and those for content discovery.
A content aggregation tool might be right for you if:
A content discovery tool might be right for you if:
Choose one or both—you might want or need both a discovery and an aggregation tool to keep you at the top of your game.
A content aggregation tool allows you to compile the sites you like to read, all in one place. Content aggregation tools are great because you can:
Standout example of a free tool: Feedly
Feedly’s ease of use and simplicity of design makes it an outstanding content aggregation tool. It takes just a few seconds to add a new site to your feed, which you can organize into categories. The simple “Save for Later” feature is one of those simple things that makes life a whole lot easier. Feedly’s search bar allows you to browse by topics, so you can find new content as well, making it a bit of a content discovery tool, too. I’m singing this tool’s praises because it has saved me from an overstuffed inbox (something that truly stresses me out).
A content discovery tool will help you find new content based on topics you choose. These tools are helpful because they:
Standout example of a free tool: Scoop.it!
Scoop.it! is content curation with a social twist. Using the tool, you can quickly discover content by searching by keyword or a list of topics Scoop.it! provides. The content on Scoop.it! is curated by its members, so this is also a great way to find some new players in your industry. You can follow topics and users so you don’t have to do a fresh new search each time, and if you find a great “scoop” you can “rescoop” it. The site will also provide you suggestions on items to read and rescoop, based on your interests. When you rescoop, you’ll get a pop-up window that gives you room to add your own thoughts on the article and the option to share to your social media accounts (there’s even a scheduling option in the paid version). Discover, save and share new content all in one tool—what’s not to love?
Whether it’s for aggregation, discovery, or both, you can benefit from a content curation tool. It’ll aid your content marketing plan– and support your content marketing sanity.
Do you have a favorite content curation tool? We’d love to hear about it!