51 Blog Post Ideas for School Marketers to Steal

Have you ever experienced idea block?
It’s kind of like writer’s block, except your don’t even get to the writing part. You’re still stuck on the idea.
You know that posting engaging content on your blog is important, and also that you need to post it regularly. So the idea block? It’s totally getting in the way of your success.
That’s a crummy, frustrating feeling that can dig away at both your confidence and motivation— but there’s a fix. Keep a list of ideas that you can turn to when your school’s blog needs writing but your brain goes blank.
To get you started, here is a list of 51 blog post ideas you can use to inspire your own topics or, yes, give your brain a break and swipe them, just as they are.
School Marketers: Steal These 51 Blog Post Ideas

  1. Create “The Ultimate Guide to [Your School]”
  2. Answer frequently asked questions
  3. Go behind-the-scenes of a program
  4. Post an upcoming events roundup
  5. Profile a successful alum
  6. Create a “best of the blog” roundup
  7. Share the story of your founders
  8. Give a glimpse inside a new building
  9. Review an event
  10. Community spotlight– share stories of local organizations where students can get involved
  11. Write about local spots to visit during the school year
  12. Compile a list of books to read over summer vacation
  13. Take readers on a virtual tour of campus
  14. Write a “What to expect” post
  15. Address common misperceptions about your school
  16. Share your values/principles/mission by writing a “Why we care about _____” post
  17. List the best study tips for students
  18. Post about things to do this weekend
  19. Share tips for creating a successful school routine
  20. Review a local restaurant
  21. Write a post that answers why students should choose your school
  22. Provide tips for getting along with a new roommate
  23. Make a list of exciting things to do on a rainy day
  24. Share test-taking tips
  25. Give advice on how students can stay organized51 Blog Post Ideas for School Marketers to Steal
  26. Craft  mid-term or final exams survival guide
  27. Share end-of-the-school-year tips
  28. Share admissions tips
  29. Write a post on how to choose the right school
  30. Interview the school president/principal
  31. Profile a student
  32. Capture a day in the life of your school mascot
  33. Share interesting school traditions and their origin story
  34. Write a “Spotlight on _____” a club/program/sport/activity
  35. Share surprising facts about your school
  36. Repurpose a school newsletter or newspaper article
  37. Let a student guest post
  38. Promote an event
  39. Write a teacher profile
  40. Provide an update to an old blog post
  41. Post a tutorial
  42. Share stats about your school
  43. Write a post that supports and promotes other content (ebooks, video series, etc.)
  44. Create an infographic and write about it
  45. Host a giveaway
  46. Ask readers what they want to see on the blog (then use this as a list of even more ideas)
  47. Roundup inspirational quotes for students (create graphics for each to make them extra shareable!)
  48. Start a “_____ of the Month” series. (Get creative with filling in the blank: book, professor, local business, student, major, club, etc)
  49. Write up a Q&A session with a department head
  50. Use terminology specific to your school or a certain program to write a “What is…” post
  51. Write a “Beginner’s Guide to _____” to help ease the mind of potential or incoming students

What are your no-fail, go-to ideas? Share them with your fellow school marketers in the comments below.


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