Your school's website needs big ideas, bold headlines, and eye-catching graphics. It's all about capturing your audience's attention, right? Right. Except...that's not all. Because what happens when you've done that really well? You have their attention. They're ... read more
How Do I Create a School Blog Vision Statement … & Why Should I Bother? [FREE Worksheet]
If you have a school blog, do me a favor. Open it in another window, and take a good long look at the main page. Now, simply by looking at it, answer this: What is your school blog's benefit to the reader? Or, more broadly, what is your school blog about? I'll give you a minute... ... ... read more
Sprint Your Way to School Marketing Success This Summer
The school year may be winding down, but it's time to ramp up your plans to make this summer the most successful one ever for your school's marketing and communications efforts. Not sure where to spend your time in order to get the most return on your summer resources? Start a summer project ... read more
How Long Should A School Blog Post Be?
When I get reader questions, I always wish there was an easy answer. A specific formula. A magic bullet. Unfortunately, when it comes to content creation and storytelling, there is rarely a "right" answer. There are, however, trends that can give you direction. There are results others have ... read more
Do You Have a Plan for This Important Blogging Task?
You’ve written your post. It’s published. Your social media posts are scheduled. And you’ve moved on to the next task on your to-do list. But that post is just hitting your audience. They’re clicking, reading and (hopefully) responding. There’s one more plan you need to have in place—and that’s a ... read more