"Creating and sharing your school story is amazing and all ... but how can it be measured?" This was one of the many on-point questions I received when speaking to a group of leaders and trustees at the Connecticut Association of Independent School's Governance Conference. We were talking about ... read more
The Impact of Inconsistency on School Marketing (Plus, How to Avoid it)
School marketing is a science. And I say that not because there is some magical formula or combination of elements that create the same results every single time. No, that would be too easy. It’s a science because it requires educated guesses, refinements and discovery. Because the work you do ... read more
Transform Your School Website with Cursive’s FREE Story Audit Challenge
A while back we asked all of our email subscribers (our Cursive Insiders) about your biggest communications challenges -- and you let us know that your website, and its content, gives you a chronic headache. Well, we wanted to help. We know that you have about 8 seconds to capture visitor ... read more
Uncover Your School’s Personality in One Afternoon
Can you name the qualities or characteristics that make your school unmistakably your school? Can you convey that personality in every bit of marketing material you write and produce? If you said no (or if you’re on the fence), you have an exciting day ahead of you. Knowing who your school is is ... read more
Is Your School Marketing BIG Enough?
Do you ever have a great idea ... that you just let simmer? Or disagree ... but stay quiet? Or learn something new ... only to tuck it away because it would cost too much time/energy/aggravation to implement? I do. All the time. And it's frustrating, right? We often self-sabotage, or build ... read more
