School website projects are massive. From choosing the right platform, to creating your new site map, to perfecting your design, there are tons of variables that all need to come together before your new site can launch.
The last thing you want to happen during this process is to allow old, bad content to sneak onto your new, sparkly site. Because remember: users have time to read at most 28% of the words on a web page during an average visit; 20% is more likely.* So you want the words that they DO read to be the RIGHT words.
It’s time to be ruthless with that red pen! Here are key factors to consider when deciding if your current school website content deserves a spot on your new site:
We divide content types into three categories: KEEP (content that can move over with little-to-no editing), SAVE (content to remove from the site but save/update for later use) and TRASH (content that doesn’t belong on your site).
For more actionable school storytelling tips, check out our worksheets and ebooks.