Why It May Be Risky To Buy Antibiotics Online in Just like with any other medications, taking antibiotics without prescription can be hazardous for your health. That’s because you might not know what therapeutic doses are advisable in your case. This may produce a negative impact on your health in a number of ways. What’s more, there are lots of other risks associated with buying antibiotics online. These include the following: If you perform a self-diagnosis of viral infection, it means that the risks of taking wrong antibiotics will be high, and this may lead to antibiotic resistance. As such, it is advisable not to self-diagnose any bacterial diseases, but always see a doctor to undergo a proper medical exam and find out what drug will be useful in your particular case; Besides, if you intend to use antibiotics for viral infections, you need to know that it can bring more harm than good just because the use of these drugs is often associated with adverse reactions that might require getting emergency medical help. For this reason, there is always a risk of not getting timely help but developing serious health complications that might be hard to tackle;

Your School’s Voice & Tone: What They Are, Why They Matter

You know when you read something really spectacular, and you feel like you just know the author? Like you can imagine what it would be like to spend time with that person over dinner, or in intimate conversation about the things that matter to you?

That, my friends, is because that author has developed a magical mix between voice and tone

Finding the right balance between the two is essential for standout storytelling. But what exactly are voice and tone — and how can your school communicate yours authentically?

Your school’s voice is its personality.

Some people call this your brand attributes — the traits that define your brand and give your school a unique story. Is it friendly and approachable? Smart and confident? Helpful and caring? Proud and strong?

Your voice is incredibly important for many reasons. It helps define who you are as a school. It makes it easier for people to connect with you on a personal level. It keeps your communications consistent.

Think about the singers your love or the writers you admire. You connect with their performances or their words because you connect with their voice — the personality they bring to their subject matter. The same message given to you by another artist with another voice may not be as meaningful to you.

Your school’s tone is how that personality is communicated.

Your school’s tone is what makes your school’s voice relevant and appropriate in all situations. It can change depending on what and to whom you are trying to communicate, but it always reflects your school’s personality.

An important component of tone is technique. For example, when you write about your school, do you use first person (“we”) or third person (“it”)? Are your words simple or formal? Are you OK with bending grammar rules for style, or do you stick to the book?

Together, voice and tone set your storytelling style.

This style should be consistent across all of your communications, so that readers recognize the same voice and tone and connect them with your school brand.

One simple way to think about voice and tone is to imagine your school as a person. What would her personality be? How would he welcome new friends? What would she value most? That’s voice. 

Next, how would her personality be reflected in her physical style? What would she be wearing? A uniform or a colorful array of mismatched patterns? Pearls or a flower crown? Would he be reserved, or would he be the star in the school play? That’s tone.

By understanding both your school’s voice and tone, you can strengthen your storytelling and bring your brand to life for your audiences.

So tell us: do you have a set voice and tone for your school communications? Or do you need to define your authentic personality? Contact us to chat about your storytelling challenges, or sign up to access our FREE Resource Library. 


Tell us what you think, or ask us any questions. We’re here to help!

Set Your School Marketing Up For Success.