Facebook Hashtag Tips for Content Marketing

Yes, Facebook #hashtags are here, and whether or not you’re happy about this development, it’s time to add them to your content marketing tool box.
Hashtags are part of Facebook’s new “public conversations” initiative, and Facebook is hoping they will help you join in and drive public conversations about your business or industry.
Because roll out is just beginning, much of the hashtag best practices talk is just speculation, but here are some of the best #hashtag tips I’ve seen so far related to content development and content marketing:

• Begin to monitor popular hashtags related to your brand and incorporate them where appropriate. You can search for hashtags in Facebook’s Graph Search, and soon Facebook will also feature trending hashtags, just like Twitter. (via WebProNews and Mashable)
• Keep an eye out for new ad targeting functions, which will probably include more real-time elements or hashtag-based targeting soon. (via Simon Penson)
• Don’t overkill the # – meaning, don’t stuff your Facebook post with so many broad keyword hashtags that you annoy your followers. Jeff Korhan calls this “desperation marketing”, and he rightly points out that we haven’t seen this on Twitter because of the 140-character limit. So keep your hashtags targeted and personal, such as your business name or your latest initiative.
• Use hashtags across channels and platforms to tie your campaigns together. A Facebook spokesperson told WebProNews: “If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best.”

Above all, don’t forget Facebook best practices when adding hashtags to your posts. Keep your posts brief, include photos or videos to generate more engagement, and provide compelling content that is meaningful and useful to your followers. If you don’t use hashtags as a gimmick, they won’t be one – they’ll instead provide some real value to your content marketing efforts.
Have you seen any other tips or trends for using hashtags on Facebook?