What happens when you publish a blog post?
It would be great if hitting publish meant the post would go viral, reach every member of your target audience, and get shared for years to come.
The reality is, what happens when you hit publish is… it’s published. There’s no guarantee anyone will read it. You still have work to do.
Take a minute to enjoy the fact that your blog post is live. After your celebration dance is over, here’s your to-do list:
Every blog post should be shared across all your social media channels, and this becomes much simpler when you create a standard workflow for social sharing after each blog post. Create a short checklist that you can use each week to ensure you’re on track and not missing a step.
As much as people love your blog, they probably aren’t sitting at their computers, clicking refresh to see when your latest post is up. You have to remind them. Social media is wonderful, but there are plenty of reasons why someone might miss your social posts—algorithms and their own busy schedules being top of the list.
That’s why email is so important. Your email list consists of people who have ASKED you to reach out to them. They WANT to know what you have to say. So use email to share your blog content.
Create a standard way you share blog content via email. This might mean you…
You just wrote something epic. Don’t let your amazing idea and skillful writing stop there. Leverage that blog post to create even more content.
You don’t always have to start with a blank page. Your most brilliant blog posts are often a perfect starting point.
Hitting publish is a milestone, not the finish line. When you create a process for sharing and maximizing your efforts, each post becomes more powerful.
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