That’s a crummy, frustrating feeling that can dig away at both your confidence and motivation— but there’s a fix. Keep a list of ideas that you can turn to when your school’s blog needs writing but your brain goes blank.
To get you started, here is a list of 51 blog post ideas you can use to inspire your own topics or, yes, give your brain a break and swipe them, just as they are.
- Create “The Ultimate Guide to [Your School]”
- Answer frequently asked questions
- Go behind-the-scenes of a program
- Post an upcoming events roundup
- Profile a successful alum
- Create a “best of the blog” roundup
- Share the story of your founders
- Give a glimpse inside a new building
- Review an event
- Community spotlight– share stories of local organizations where students can get involved
- Write about local spots to visit during the school year
- Compile a list of books to read over summer vacation
- Take readers on a virtual tour of campus
- Write a “What to expect” post
- Address common misperceptions about your school
- Share your values/principles/mission by writing a “Why we care about _____” post
- List the best study tips for students
- Post about things to do this weekend
- Share tips for creating a successful school routine
- Review a local restaurant
- Write a post that answers why students should choose your school
- Provide tips for getting along with a new roommate
- Make a list of exciting things to do on a rainy day
- Share test-taking tips
- Give advice on how students can stay organized
- Craft mid-term or final exams survival guide
- Share end-of-the-school-year tips
- Share admissions tips
- Write a post on how to choose the right school
- Interview the school president/principal
- Profile a student
- Capture a day in the life of your school mascot
- Share interesting school traditions and their origin story
- Write a “Spotlight on _____” a club/program/sport/activity
- Share surprising facts about your school
- Repurpose a school newsletter or newspaper article
- Let a student guest post
- Promote an event
- Write a teacher profile
- Provide an update to an old blog post
- Post a tutorial
- Share stats about your school
- Write a post that supports and promotes other content (ebooks, video series, etc.)
- Create an infographic and write about it
- Host a giveaway
- Ask readers what they want to see on the blog (then use this as a list of even more ideas)
- Roundup inspirational quotes for students (create graphics for each to make them extra shareable!)
- Start a “_____ of the Month” series. (Get creative with filling in the blank: book, professor, local business, student, major, club, etc)
- Write up a Q&A session with a department head
- Use terminology specific to your school or a certain program to write a “What is…” post
- Write a “Beginner’s Guide to _____” to help ease the mind of potential or incoming students
What are your no-fail, go-to ideas? Share them with your fellow school marketers in the comments below.