“Make it so good and so clear that it doesn’t need any further explanation.” – Shel Silverstein
Writing for the web can be tricky business. You want to create content that’s engaging yet simple … SEO-friendly, yet written for your readers … short yet persuasive.
It can feel like it’s an equation with too many variables. And we all know writers hate math. 🙂
However, it doesn’t have to be so complicated. By sticking to a few school website copywriting best practices, it’s possible to create content that tells (and sells!) your school story.
Here are 3 facts and statistics that should impact the way you approach your next school website copywriting project.
This is a pretty shocking fact that has been widely reported– although further investigation reveals that it might not be true. Regardless of the exact attention span of a goldfish and the average person today, if you think about your own personal actions on the web, they probably include lots of link-clicking, scanning, and jumping around. It’s the same for your readers.
So how can you make the most of the limited time you have to grab their attention?
All those words you’ve painstakingly selected, edited, and had your internal review team stew over are most likely never going to be read. But that process is still critical. Each and every word on your website is important because you want the select few words that ARE read to resonate with your reader.
Want to make sure your readers are reading the RIGHT words?
Most readers are looking for sources they can trust online. By incorporating trustworthy facts and statistics, you help position your site as a resource. Plus, humans are drawn to numbers within content, because they’re short and easy to understand.
In short, focusing on answering reader needs up front, keeping content short and simple, and incorporating straightforward, helpful facts and numbers will help strengthen your web pages.
Want more help crafting website content that converts? Learn more about working with us.