Some incredible writers remained undiscovered or unappreciated during their lifetime. Dickinson. Melville. Even Poe couldn’t manage to make a living off his work.
The greatest content in the world—even the exact piece of information that your customers are looking for—is no good if it can’t be found.
Notoriously reclusive and introverted, it’s hard to imagine that Dickinson would have found it comfortable to promote her writing. But imagine if she lived in the age of social media. Could that have provided her the perfect vehicle to share her work at a comfortable distance from the outside world?
We’ll never know what Dickinson would have done, but we know what you should do. Take hold of the internet and use it wisely to promote that great content you’ve created.
J.K. Rowling could have ended up on a list of posthumously discovered writers someday, if she had believed the 12 initial rejections she received. But her audience was out there (and now she’s a multi-millionaire to boot). Lord of the Flies was rejected 20 times before it finally saw the inside of a bookstore, and now it’s required reading for students across the country.
The content you’re developing is not the next great American novel. But it can be just as influential to the right audience.
The hard work does not start and end with the content. It starts long before and ends long after. You need great content just as much as you need the platforms to share and the audience to engage.
Before those words are even written, you need to build a place for them to be found and an audience to find them. But building it doesn’t mean your audience will come. After your words are written, you need to write more words—words that help you share your content in a way that makes people want to read it.
Writing is hard. Finding the right platforms to share your content takes time. Establishing an audience base takes even longer. The hard work and commitment is worth it. You can’t just sit on your great content, waiting for someone else to make it explode.
If you want Poe-quality content and Melville-esque storytelling but have a tendency towards the introversion of Dickinson, check out our Script Your Story sessions. We’ll guide you through our customized content marketing and social media strategy session and help you create a content marketing plan of action that will give you confidence and help you be discovered.