There is one reason my daughter was able to remain content during our recent ten-hour drive to visit family. It’s the same reason she sits still when I brush her hair in the morning, remains calm while I’m cooking dinner, and stays quiet when I’m rocking her brother to sleep.
She loves a good story. And she’s not alone.
It turns out, everyone loves stories. They’ve played a central role in every culture around the world, as far back in history as we can go.
When you’re trying to communicate, storytelling can help you stand out. Good storytelling connects, engages and sticks with people. That’s why it’s so important in marketing—in a world where everyone is over-saturated in content, we need to find a way to cut through the clutter and be remembered.
Recently, I stumbled on a quote from author James Patterson that struck me as perfect mindset for school marketers who are eager to embrace a storytelling approach for their school:
“I’m always pretending that I’m sitting across from somebody. I’m telling them a story, and I don’t want them to get up until it’s finished.”
This week, I encourage you to visualize that imaginary audience sitting in your office. As you read and write content for your school, ask yourself: is your audience held as captive by your story as a toddler with her favorite pile of storybooks?
Add the sparkle of storytelling to even the most straightforward of content, and you’ll begin to revolutionize the way your audience responds to your school.
To help get you started, here are some of our favorite posts on storytelling:
- When Should You Use Storytelling in School Communications?
- How Storytelling & Digital Marketing Helped This University Increase Enrollment by 41%
- Does Your School Website Tell the FULL Story? If Not, Here’s How to Fix It.
- 4 External Factors That Should Influence Your Story
- How This Head of School Became “Head of Storytelling”—and Increased Inquiries by 50%
- Higher Ed: Tell the Story College Scorecard Doesn’t
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