Look, writing is an art. But it’s an art that needs some sort of structure — especially when writing for business, and writing for online audiences.
I don’t think a blog post should be approached like a math problem: add 300 words to 2 images, plus a 55 character headline, and get the perfect post. Because if it were that easy, everyone would be writing the world’s ultimate blog posts.
That being said, I do think following a smart structure can help you turn little scribbles of ideas into one beautiful masterpiece. And that’s why I like the below infographic from Salesforce Canada.
The infographic, “The Anatomy of the Perfect Blog Post” does include some of those formulaic tidbits that may not hold true in every situation, but overall it provides a strong, consistent approach to organizing a post. It’s a structure that I’m already using, and one that has proven to be effective.
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While following the “ideal blog template” won’t work every time, it’s great to have something to refer to when you’re struggling to make sense of your ideas. Want more help crafting online content that makes an impact?
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