You put a lot of work into getting readers to your blog.
You (definitely?) devote time and resources to building an audience. You (hopefully?) work on creating a strong and interesting social presence. And you (probably?) promote your content through email and paid advertising.
Creating and sharing content is no joke. But what’s harder than getting readers to visit your blog?
Getting them to stick around.
Sometimes we’re so focused on getting people to our blog that we forget to focus on getting them to stay.
So here are a few simple ways to keep those hard-earned eyeballs on your content a little longer:
1. Write an Irresistible Call-to-Action
Readers are readers – not mind-readers. Attention spans are short, so if you want your readers to take action, you have to ask them to take action.
Every post your write should include a straightforward call to action. What should your reader do when they reach the end of your article? Don’t leave them hanging – or they’ll go hang somewhere else.
Learn more about what goes into writing an awesome call to action in The Ultimate Guide To Crafting A Call To Action That Converts.
2. “Wine-Pair” Your Content
You know when you go to a restaurant, and they oh-so-generously provide their wine suggestions with their menu items? Yeah, that’s strategic. They want to make it as easy as possible for you to splurge on a bottle. And I’m not hating on that.
Do the same with your content. Include similar blog posts at the end of your article, under a section labeled “You may also like…” or “For more information on…” (See the bottom of this post as an example.) This will make it easy for interested people to stay interested.
3. Offer Post-Specific Downloads
For posts that are popular or important, create a piece of gated content specific to that post.
For example, if you had to cut out information from the original post for brevity, or because of its complexity, turn that information into a checklist or tips sheet, so readers can continue exploring the topic.
4. Make It Easy to Explore
Make sure you blog isn’t a black hole that, once a reader falls into, is impossible to escape. Because they will escape – by closing their browser window.
There are many ways to enhance your blog’s user experience:
- Divide posts in categories
- Consider creating dynamic navigation menus that offer a glimpse into each category’s content
- Tag your articles appropriately
- Make good use of your sidebar space – offer up popular posts or enticing links to important content
5. Include In-Text Links
Whenever possible, include links within your article to additional content on your blog or website.
Want an example? I already gave you one in #1 above. There, I’m linking to a past blog post, and spelling out the title. But you can also include internal links within a sentence itself when you mention a key topic, to keep your audience engaged.
See what I did there? 🙂
Those are just a few simple ways to extend your readers’ time on your blog or website. If you have other ideas, don’t keep them to yourself! Share them in the comments below.
And for more tips on how to create and share a story your audience loves, use the awesome form below to subscribe.
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