We’re all busy. Sometimes writers feel too busy to write… and their readers feel too busy to read.
This means that right from the start, content needs to be compelling and, sorry to say, you need to spend the time to make it so.
Here are seven ways to ensure that your content gets through to your audience:
If you have a tendency to be long-winded, keep yourself in check and edit, edit, edit. Because ain’t nobody got time fo dat.
Learn more: Copywriting 101—How to Craft Compelling Copy
Strong statements make an immediate impact, so don’t restrain yourself from saying what you really mean. Then, look at everything from your blog’s design to a post’s formatting to be sure you’ve done all that you can to make your content stand out.
No one has time, right? But they’ll make time to learn how to save time. There’s always a few minutes to learn how to make your life easier, or find the answer to an important question. Give that information to people and you’ll find a captive audience.
Show AND tell.
Pictures attract attention. They break up your content. They explain your topic. They make your content pinnable. Whenever possible, use photos, especially if your subject is particularly difficult to grasp.
Spend time on your headlines.
Nothing reels ‘em in better than a great headline, so it’s worth a bit of extra time to make sure yours is great. But please, no bait and switch. You won’t do yourself any good by using a sensational headline that’s barely derived from your actual topic.
Make content portable.
Everyone is on the go, often switching from a computer to a tablet to a mobile device and back again. All of your web-based content needs to be easily available across all devices. If your website isn’t responsive, get going on that now.
Learn more: Why Your Business Needs a Responsive Website
Spread your content far and wide.
Know where your audience is. Wherever they are, be there, sharing your content and engaging with others.
If you have any more quick tips on how you’ve gotten your content to rise to the top, we’d love to hear them, so drop a note in the comments below!
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