Nine in 10 organizations market with content – yet only 32% of marketers say they are effectively executing enough content.*
Why? Creating content is hard. It requires work – to research, to write, to track, to measure, to manage. And sometimes, even with the best content marketing strategy in place, there’s still something missing.
Well, guess what? Most companies are sitting on an untapped well of brilliance and vision – one that is too-often overlooked and underutilized.
You know, the individuals who run the day-to-day business. Who chat with the customers. Who make the product. Who get sh*t done.
Your employees are the people who know your brand story inside and out. Make the most of this insight, expertise and loyalty by bringing them into the content marketing conversation.
1. Create an employee editorial board, and include employees from various departments.
2. Create a system that makes it easy for employees to submit their personal stories or ideas for blog posts and social sharing.
3. Develop a regularly scheduled employee newsletter that keeps employees up-to-date on the latest content. The newsletter should include:
By involving your employees in the content creation process, you will not only gain incredible insights into your brand, but also build a captivated and engaged audience from the inside, out.
How do you engage your employees in the content marketing process? Add your thoughts to the comments below, or share with us on Twitter or Google+.