Finding Time For Content: 4 Quick Tips

The amount of time Don Draper spends lying on his couch astounds me. Was there really that much extra time to be had in the 60s? While this might be a Hollywood version of what work life was really like on Madison Avenue, what is for sure is that no one is taking mid-day naps on their couch these days.
Whether you’re trying to add content to your jam-packed schedule or you’re just trying to keep up your efforts, here’s four quick tips on how to find extra time in the day for content creation.

1. Keep a brainstorm list

When you’re strapped for time, every minute counts. Which is why it’s so helpful to keep a list of topics and ideas to pull from. So when that meeting gets cancelled at the last minute, you’ll be prepared to put fingers to keyboard. The list can also help you capture those great ideas before they slip out of your mind in the shuffle.
Bonus tip: Need some help coming up with great ideas for content? Browse through this post on brainstorming, this post on unique content idea generators, or this post full of writing prompts!

2. Unplug

Ignore your email. Put your phone on do not disturb. Do not log on to Facebook. Just write. This is a hard one for many people, but it is often the biggest way to boost your productivity. All the things vying for your attention can wait.

3. Clear your mind

It’s going to be hard to concentrate on writing next week’s blog post if you have another pressing deadline hanging over you. Get the most stressful tasks out of the way first, so your head is clear and you can focus.

4. Schedule time

Your content marketing plan isn’t an indulgence. It’s an important part of your overall marketing plan. Treat it as such by scheduling time for content just as you do for any other task. And if it’s on your calendar, you’re less likely to blow it off.
A little extra efficiency and concentration can make a huge difference. So go ahead, stop reading this and start writing. Then come back and share your own time-saving tips with us (let’s face it, we can all use them!).