Content Marketing To-Do: What To Read, Watch, Listen To & Do This Week [2.18.16]

It’s still February, but I’ve got spring cleaning on my mind.
Maybe it’s because of so many snow days spent holed up inside, but clutter seems to be everywhere — from my home (is that another Lego?!) to my iPhone (photos from last summer vacation?!) to my digital space (when did I download that ebook?!).
It all needs a good tidying up. Which is why I’m reading, watching, listening to and doing the following this week.

To Read: The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing

Ok, I got totally caught up in the hype and purchased this wildly popular book by Marie Kondo. Standing in the middle of my local Barnes and Noble, I opened to a random page and read: “Visible mess helps distract us from the true source of the disorder.” Yesssss. Sold.
This book is a super simple read (or skim), but it has some fantastic tips for decluttering and organizing your home, and these tips are easily applied to your work life — and to your CONTENT. For example, Kondo writes:

“The best way to choose what to keep and what to throw away is to take each item in one’s hand and ask: ‘Does this spark joy?’ If it does, keep it. If not, dispose of it. This is not only the simplest but also the most accurate yardstick by which to judge.”

That’s a pretty good way to judge whether or not your keep or trash that old piece of content on your website — or any of those free resources and templates sitting in your “to-do” folder.

To Watch: How To Declutter, Let Go, and Organize Your Life

“Sometimes we let our internal spark get dimmed by all of the responsibilities, frustrations and distractions that we face every day. in addition to self limiting beliefs and behaviors, we cling to people, places and things that we just can’t seem to release.” – Natalie MacNeil

Natalie MacNeil’s video brings up some good personal questions to ask yourself if you’re ready to open more space in your life and see things with a new perspective.

To Listen To: SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic

I was totally skeptical when I started listening to this episode of the Smart Passive Income podcast. But guest Todd Tresidder hooked me with his no-nonsense approach to conducting a content audit, which is all about keeping (and improving upon) only the best content on your website.
The episode is filled with step-by-step tips on how to decide whether to trash or save your site content, and how to do it all in order to create a better reader experience. He knows his stuff: like the title says, he tripled his site traffic by going through this thorough, yet important, “tidying-up” process.

To Do: Get Organized in 2016: 7 Quick, Completely Doable Tips

Back in December, Stacy wrote this seriously popular post that outlines 7 simple tips to get organized. If you read it back then, it’s definitely worth a re-read. My favorite is a tip straight from Warren Buffet, who makes focusing on your priorities feel like a no-brainer.
Have suggestions for what we should read, watch, listen to, or do next week? Email us and share your thoughts! Or, add your suggestions to the comments below.