The long and steady glow of summer, which once stretched out before educators and school marketers like an endless dream, is slowly fading to a fizzle. (I’m sorry.)
Back to school sales are raging, facilities are being scrubbed from top to bottom, and rambunctious children (and college students!) are trying to make the most of every hazy, hot minute left before they step back into the classroom.

Which means this is the perfect time for school marketers and communicators to hit the books.

I’m serious. Now, in the dog days of summer, is the best time to start thinking about your content marketing, social media marketing and blogging efforts for next year (if you haven’t already, you A+ students out there).
So, consider this your first homework assignment of the year. Here’s a roundup of our most popular education-based content marketing articles. Read up, and kick off the school year with a storytelling bang:

How to Prepare Your School for “Generation Content” 

Whether you’re an independent school or a higher ed institution, your students belong to a generation that expects content. Here’s how to meet their expectations. >>

Why Higher Education Should Embrace Content Marketing

With the average ratio of guidance counselors to college-bound students at 1:471, it’s critical for higher education to tell a stronger story online. Here’s how to do it. >>

7 Content Marketing Stats that Should Shake Higher Education – and 5 Ways to Act on Them

Higher education institutions that can break away from the pack online have a real opportunity to dominate the market space. Here are tips on how to stand out. >>

4 Independent Schools with A+ Content Marketing

Storytelling & content marketing are critical for independent and private schools. Here’s how four independent schools are winning with amazing storytelling. >>

How Storytelling & Digital Marketing Helped This University Increase Enrollment By 41%

The University of Saint Joseph in West Hartford, Conn., achieved record-breaking enrollment based in part on its innovative marketing strategies. Here’s a look behind their enrollment curtain. >>

The 14 Best Content Marketing Resources for Independent Schools

Here are the best content marketing, social media and blogging resources to help independent schools discover, develop and share their unique stories. >>
BONUS! 

How Do You Know If Your School Is Writing Quality Content?

This post was written by Emily Cretella on edSocialMedia. When it comes to writing online content, we always hear quality is more important than quantity. But how do you really know if the content your school is putting out there is quality content? Read on to find out. >>

So there’s your assignment. But if you complete it and still feel like you need more guidance, we’re happy to be your tutor. Contact us with any questions you have about content marketing for your school or college, and we’ll help you sort it out before the school busses begin pulling up.