5 Ways to Switch Up Your Analytics Analysis

 
Are you stuck in an analytics rut?
Thanks to the data available through programs like Google Analytics, you’re probably swimming in numbers.
We meet a lot of clients who are stuck in the rut of looking at the same old data (or—gasp!—not looking at all). It’s time to switch things up and rethink your analysis of the analytics with some ways to look at the numbers that you might not have thought of.

Instead of number of visitors, look at returning visitors.

While all traffic is good, returning visitors are a sign you’re providing content your audience likes.

Instead of total pageviews, look at average time spent on the page.

The longer the duration of the visit, the higher the chance they’re truly reading your content.

Instead of acquistion stats, look at behavior stats.

Once you reel them in, are you hooking them? A high bounce rate, for example, can be a sign you need to work on your call-to-action on a certain page, or revamp your page navigation to be easier to follow.

Instead of total # of sessions by social network, look at social landing pages by social network.

Find out what content is most popular and where. This can help you optimize your content for each network.

Instead of total # of sessions from referrals, look at new users from referrals

If you find that another site is sending lots of new users your way, what you really might have uncovered is an amazing partnership opportunity.
This doesn’t mean that your old ways of looking at the numbers are bad, so don’t ditch those altogether. But by taking a fresh look at your data, you’re likely to uncover something new. Ultimately, the most useful pieces of data are those that help you track your overall content marketing goals. This means that there is no one single metric that matters most to everyone, or even one metric that will always be the most important for you.
Make it easy to remember these new metrics tips by printing or pinning our handy metrics chart below!