Let’s be clear: content marketing is not blogging.
Yes, the foundation of content marketing is creating content that will benefit your target audiences, but that’s only the beginning.
The strategy that you develop to get your content to the right people at the right time? That’s the critical part. That’s the marketing part.
Having an up-to-date corporate blog doesn’t mean you have a content marketing strategy.
That blog content must have a positive impact on your business to be considered successful content marketing. Your content must be driving your audience to take specific action.
So, are you content marketing, or are you simply producing content?
Ask yourself the questions in the above graphic. If the majority of your answers are yes, bravo. If not, it may be time to rethink your content marketing strategy.
The Case for Content series is designed to give you the ammunition you need to make the case for content marketing to your boss, your team … heck, even your mother. From the simple to the complex, we’ll be breaking down our most frequently asked questions into graphics that you can use in your own presentations or blog posts (just be sure to link back here!).
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