Now you know how to create impactful landing pages (thanks to our post 20 Best Tips for Building Landing Pages That Actually Work) you’re excited and ready to create some killer pages, right? But there’s one more thing— you need a landing page platform.
While there are enterprise-level solutions like Hubspot, they come with large price tags. Ones that most small businesses cannot afford. Thankfully, there are some great landing page solutions for the small business with big dreams, great content and a small budget.
You know you want to start building landing pages, but what should you pay attention to as you evaluate the available solutions?
The end all, be all of landing page platforms might not exist. We know, we know. It would be a lot easier if we could just tell you what solution to go with, but there are too many specifics that matter to you and your unique business. So instead of telling you exactly what to do, we’ve provided five good options for creating landing pages and outlined what we think are the pros and cons of each platform for small businesses.
Great templates and easy to use; Lander is a solid option for most small businesses.
Pricing: Plans range from $9 to $130 per month with discounts for purchase of an annual plan.
LeadPages lacks design flexibility but offers other impressive features.
Pricing: Plans range from $37 to $97 per month with significant discounts for purchase of annual or two-year plans.
Simple, flexible, basic and extremely cost effective, OptimizePress appeals to the WordPress crowd.
Pricing: One time fee of $97 to $297, depending on plan. Pricing includes one year of support, with the option to renew support and updates at the end of the year. If you renew within 60 days, the renewal will run you $48.50-$79.95, depending on your plan. Additional $17/month for access to additional templates is worth the cost if you’ll be creating a lot of landing pages. Otherwise, individual template purchases are between $8-$12.
It’s a comprehensive and flexible solution, Unbounce might provide more than most small businesses need.
Pricing: Plans range from $49 to $199 per month
InstaPage is basic and easy to use, although templates might be too plain.
Pricing: Plans range from $29 to $179 per month. No annual options are available.
Each of these tools has a lot of features and we didn’t go into detail about here, so we recommend choosing two or three of the options that sounded best to you and browsing their websites for more details.
Lander, Instapage and Unbounce all offer a free trial, and you should take them for a test drive before making a decision. OptimizePress doesn’t have a free trial but they do have a 30-day guarantee, so that can help you rest easy if you decide it’s the best option for you. Unfortunately LeadPages doesn’t offer either of these, although their website does include some helpful demo videos that give you a feel for the product.
If you already have a landing page solution in place, what helped you make the decision? We’d love to hear your thoughts, so leave us a note in the comments below or join the conversation on Facebook.