The effectiveness of higher education is in question, and higher education needs to answer that question.
With student debt crippling Millennials far into their fledgling careers, higher education needs to prove the ROI of the college experience … because the ROI is usually there.
As NPR reported earlier this year, “Going to college may cost you, but so will skipping it.” In the article, reporter Jennifer Ludden demonstrates that although college graduates are burdened with debt, they still make more than their peers with no college education – and they overwhelmingly say that the college experience was worth the cost.
So how can higher education institutions bring these realities to life?
One way to do so is through branded storytelling.
Many higher education institutions glaze over student outcomes as if they are a given, and instead focus on highlighting the college experience. By increasing the importance and prominence of student outcomes in branded content, higher education institutions will not only showcase the college experience, but also the results of that college experience.
By addressing the questions regarding student results directly, with relevant statistics and compelling alumni stories, higher education institutions can begin to honestly and thoughtfully demonstrate their ROI.