Why It May Be Risky To Buy Antibiotics Online in Just like with any other medications, taking antibiotics without prescription can be hazardous for your health. That’s because you might not know what therapeutic doses are advisable in your case. This may produce a negative impact on your health in a number of ways. What’s more, there are lots of other risks associated with buying antibiotics online. These include the following: If you perform a self-diagnosis of viral infection, it means that the risks of taking wrong antibiotics will be high, and this may lead to antibiotic resistance. As such, it is advisable not to self-diagnose any bacterial diseases, but always see a doctor to undergo a proper medical exam and find out what drug will be useful in your particular case; Besides, if you intend to use antibiotics for viral infections, you need to know that it can bring more harm than good just because the use of these drugs is often associated with adverse reactions that might require getting emergency medical help. For this reason, there is always a risk of not getting timely help but developing serious health complications that might be hard to tackle;

What Can School Marketers Learn From a SOCK Company?

I admit it: my phone beckons me often during the day. Especially during the holiday season, when I’m constantly remembering new things to prepare and new people to shop for. (Plus, I love seeing all the cute kid-with-Santa photos on Facebook).
So, I find myself mindlessly scrolling a lot. And because of that, I feel like I’m pretty immune to online ads. I’m used to glossing over them, I know they’re trying to retarget me (sorry, Nordstrom, I’m not biting … this time), and I feel like I’ve seen them all.
That’s why I even surprised myself when I stopped and watch an ENTIRE video ad a few weeks back.
And liked it.
And clicked through.
And bought the product.

So, who was this masterful advertiser who captured my attention and lured me into their trap?

It was a sock company. 
Now, I’ve never thought much about socks. At all. And I’ve most certainly never visited an online retailer specifically for socks, let alone purchased them. But this was a different circumstance. A special circumstance.

And it was all because of the story.

What Can School Marketers Learn From a SOCK Company?
The company: Bombas.
The name comes from the Latin word for bumblebee, and you’ll see why that’s meaningful when you watch the video…

So, now you get it.
Bombas makes high-quality, stylish socks … but so do a lot of companies. It’s their mission, their story, that makes these socks worth something more:

For every pair of Bombas you purchase, we’ll donate a pair to someone in need. Already this year, we’re committed to donating tens of thousands of pairs of socks, with lots more to come. It’s the reason we started this company and the motivation to keep designing and producing better socks.

That’s pretty awesome. That’s something I can get behind. I can feel good about my purchase. And the video told that story in a way that was interesting, and witty, and meaningful.
I think this little product-based video can be a lesson to us all when it comes to online storytelling. Because in 3.5 minutes, Bombas answers:

  • Why should I CARE? (Because giving socks are a small way to make a real and tangible difference in someone’s life.)
  • What’s in it for ME? (I can feel good about helping an important cause, and also get a high-quality product.)
  • Why listen to THEM? (Because they know what they’re doing. They make “The Best Socks in the History of Feet.” They’ve done the research and are continuously improving their product. They’ve given me ample reasons to believe.)

And finally, it ends by thanking ME, the viewer. For making an impact. An impact I may not have made yet. But I certainly now want to. So what do I do?
I buy some socks. And I feel good.
And that’s the power of awesome storytelling.
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