Remember when “those darn Millennials” were the kids with the technology and the overly-attached parents?
Well nowadays, those darn Millennials are PARENTS, with the technology and the still-overly-attached parents. And they are shopping for schools.
Millennials are the generation born between 1981-1996. Which means the oldest are now around 34. Many are already saving for their kids’ college, or they’re searching for the best independent schools. And so it’s critically important that school marketers keep up with this demographic.
Don’t worry, Forbes has done some of the homework for you.
The publication recently surveyed nearly 500 millennials — all nominees for its 30 Under 30 list — and it found that this group of motivated individuals is optimistic, entrepreneurial and purpose-driven.
AdWeek took it one step further and developed a nifty Infographic to sum up the research, so check it out. And if you want to read more about marketing to Millennials, we have you covered:
How is your school marketing connecting with Millennials? Where do you see the biggest disconnect? Share your thoughts in the comments below.