While we all act very altruistic when discussing our big-picture content marketing strategies (It’s for the client! We’re helping them! We’re solving their problems with our golden words!), the truth is this:
Content marketing is marketing. And marketing is usually pretty selfish.
Yes, helping customers with their problems is nice. But helping them find us as their solution is, well, nicer.
[Tweet “Helping customers with problems is nice. Helping them find us as their solution is nicer.”]
That’s why it’s important to understand the direct link creating superior content has on search results – both today, and in the future. The graphic above demonstrates this with a few strong statistics.
Here’s a simple, non-technical, non-precise explanation of why content is affecting search: Google, and other search engines, want to provide you with the best and most relevant search results. And Google in particular is continuously changing its algorithms in order to find those results. Content is currently playing a huge role in shaping those algorithms – and will continue to do so in the foreseeable future.
So even if you don’t give a hoot about your customers (don’t worry, I won’t tell), content marketing is still critical. So get on with your selfish self, and start creating content!
The Case for Content series is designed to give you the ammunition you need to make the case for content marketing to your boss, your team … heck, even your mother. From the simple to the complex, we’ll be breaking down our most frequently asked questions into graphics that you can use in your own presentations or blog posts (just be sure to link back here!).
Have a question or a topic you’d like us to address? Drop us a message, or connect with us on Twitter or Google+!