Budget-Friendly Landing Page Platforms for Small Business

Now you know how to create impactful landing pages (thanks to our post 20 Best Tips for Building Landing Pages That Actually Work) you’re excited and ready to create some killer pages, right? But there’s one more thing— you need a landing page platform.
While there are enterprise-level solutions like Hubspot, they come with large price tags. Ones that most small businesses cannot afford. Thankfully, there are some great landing page solutions for the small business with big dreams, great content and a small budget.

What to look for

You know you want to start building landing pages, but what should you pay attention to as you evaluate the available solutions?

• Integration: Do you use MailChimp? Salesforce? Constant Contact? Check to be sure the solution you choose can integrate with your other systems.
• Templates: Before making a decision, browse through the available templates to be sure there’s a variety to choose from and that you like what they offer. These templates will be customized, of course, but your time (and that of your staff) is in high demand and you don’t want to have to perform a major overhaul to create something you love.
• Plan Restrictions: All of the landing page solutions we’re about to review offer multiple plan options. Monthly traffic, number of landing pages and even whether phone support is available changes from company to company and plan to plan. Pay attention to what is restricted and think about how important it is to you.

The ultimate landing page platform

The end all, be all of landing page platforms might not exist. We know, we know. It would be a lot easier if we could just tell you what solution to go with, but there are too many specifics that matter to you and your unique business. So instead of telling you exactly what to do, we’ve provided five good options for creating landing pages and outlined what we think are the pros and cons of each platform for small businesses.

Lander

Great templates and easy to use; Lander is a solid option for most small businesses.
Pros:

• VERY easy to use- I signed up for a free trial and created a landing page within minutes
• The design templates are fresh, simple and modern
• All plan options include A/B testing

Cons:

• No built-in analytics (but does easily integrate with Google Analytics)
• The smaller plans include a limited number of domains and visitors per month, making them pretty limiting. While many of the smaller options are a good start, be aware that you might soon need to upgrade. Of course, the need to create more landing pages and the fact that you’ve bypassed your max visitors per month should mean that your investment has paid off and you can afford the upgrade.

Pricing: Plans range from $9 to $130 per month with discounts for purchase of an annual plan.

LeadPages

LeadPages lacks design flexibility but offers other impressive features.
Pros:

• Easy to use
• LeadBoxes and LeadLinks are interesting features that go beyond the basic landing page (only available with Pro membership)
• Includes built-in analytics and A/B testing (but again, only with Pro membership. See what I mean about paying attention to the nitty gritty of what’s offered with each plan?)
• Unlimited domains for all plan levels

Cons:

• Lack of complete design flexibility (for example, you can change colors but can’t remove a page element)
• Again, pay attention to what you get for your money. The Standard membership leaves out some nice features that set LeadPages apart, so the Pro or Enterprise membership seems the way to go.

Pricing: Plans range from $37 to $97 per month with significant discounts for purchase of annual or two-year plans.

OptimizePress

Simple, flexible, basic and extremely cost effective, OptimizePress appeals to the WordPress crowd.
Pros

• Easy to use
• Overall a solid entry-level option
• OptimizePress charges a one-time fee, and even if you don’t renew for support and upgrades, you can continue using the product.

Cons

• Only includes 30 design templates (although many more are available for an additional cost)
• No built-in A/B testing or analytics
• Only works with WordPress.org

Pricing: One time fee of $97 to $297, depending on plan. Pricing includes one year of support, with the option to renew support and updates at the end of the year. If you renew within 60 days, the renewal will run you $48.50-$79.95, depending on your plan. Additional $17/month for access to additional templates is worth the cost if you’ll be creating a lot of landing pages. Otherwise, individual template purchases are between $8-$12.

Unbounce

It’s a comprehensive and flexible solution, Unbounce might provide more than most small businesses need.
Pros:

• Thanks to the drag and drop WYSIWYG editor, this platform has the most design flexibility by far
• A/B testing and analytics are available with all plans

Cons:

• There is so much design flexibility that more time is required to get familiar with the Unbounce.
• Watch out for paid upgrades (like custom domains for $5 per month)

Pricing: Plans range from $49 to $199 per month

InstaPage

InstaPage is basic and easy to use, although templates might be too plain.
Pros:

• Easy to use. You can play around with it right on the site without having to sign up, and it’s very intuitive.
• Includes built-in analytics and A/B testing

Cons:

• There are more than 70 templates, but they’re quite plain
• There are restrictions on custom domains and unique visitors based on membership level, so consider that carefully when making your choice.

Pricing: Plans range from $29 to $179 per month. No annual options are available.
Each of these tools has a lot of features and we didn’t go into detail about here, so we recommend choosing two or three of the options that sounded best to you and browsing their websites for more details.
Lander, Instapage and Unbounce all offer a free trial, and you should take them for a test drive before making a decision. OptimizePress doesn’t have a free trial but they do have a 30-day guarantee, so that can help you rest easy if you decide it’s the best option for you. Unfortunately LeadPages doesn’t offer either of these, although their website does include some helpful demo videos that give you a feel for the product.
If you already have a landing page solution in place, what helped you make the decision? We’d love to hear your thoughts, so leave us a note in the comments below or join the conversation on Facebook.