10 content marketing statistics that will make you see green

It takes more than luck to build a strong content marketing program. But if you do it correctly, you’ll be seeing green.
In honor of St. Patrick’s Day, here are 10 statistics that prove content marketing and inbound marketing may just be the strategic rainbow that leads you to ROI gold:

1. B2B companies that blog generate 67% more leads than those that don’t. (WebDAM)
2. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council)
3. Inbound marketing delivers 54% more leads than traditional outbound marketing. (WebDAM)
4. Customers who receive email newsletters spend 82% more when they buy from the company. (Business2Community/iContact)
5. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (ExactTarget/Hightable)
6. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Business2Community/DemandMetric)
7. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. (ExactTarget/Hubspot)
8. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Business2Community/Aberdeen)
9. Brands that create 15 blog posts per month average 1,200 new leads per month. (Business2Community/HubSpot)
10. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs. (InboundWriter/LeadersWest Digital Marketing Journal)

Sláinte friends!