You know that feeling of eager anticipation you get when you hit “publish” on your blog post? When your thoughtful and meticulously edited words are finally open for the public to read?
Your audience (or potential audience) is not lurking around your blog waiting for the next post to go live. Even your blog’s biggest fans are busy with real life and need a reminder to check in and catch up on your awesome content.
That’s why content promotion is as important as content development.
“You don’t have to create content, day in, and day out. You just have to work on getting the content you already have… in the hands of more people.”
The above graphic gives you a good place to start. Use this six-point checklist as the basis of your blog promotion strategy for social media, and add additional platforms or more fully develop the strategies for your existing social networks once you get into your content-promotion groove.
But remember: content promotion is not only about sharing on social media. Social media should simply be one tactic in your overarching content strategy.
For additional content marketing strategies and social media tactics, check out our articles in the following categories:
- Content Marketing Strategy
- Facebook Content Marketing
- Google+ Content Marketing
- Pinterest Content Marketing
- LinkedIn Content Marketing
- Twitter Content Marketing
What steps would you add to your social sharing checklist? We want to know in the comments area below!
The Case for Content series is designed to give you the ammunition you need to make the case for content marketing to your boss, your team … heck, even your mother. From the simple to the complex, we’ll be breaking down our most frequently asked questions into graphics that you can use in your own presentations or blog posts (just be sure to link back here!).
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