Jargon words are sneaky.
They mean little to our audiences, yet somehow become part of our daily business communication. And they have a way of invading our writing without notice.
Why? Because they’re effortless. They’re easy. They allow us to express a thought without putting much thought into it.
We’re all guilty of letting jargon slip through the cracks weaken our writing. So we’ve developed this handy Jargon-Stopping Checklist to keep our writing free of the biggest word offenders. And we’re sharing it with you to help you keep your communications jargon-free.
Here are the buzziest terms that you should avoid in your business writing:

Business Jargon & Buzzwords

Best-in-class

Best of breed

Best practice

Buy-in

Core competency

Customer centric

Data-driven

Deep dive

Drill-down

Full-service

Leverage

Low-hanging fruit

Out of pocket

Pain point

Price point

Reach out

Real time

Results-oriented

ROI (return on investment)

Take offline

Value add

World class

Clichés

“But at the end of the day…”

“In today’s world…”

“It is what it is.”

“It’s a win-win.”

“Move the needle…”

“Raise the bar.”

“Take it to the next level…”

“The bottom line is…”

“The fact of the matter is…”

“Think outside the box.”

“Today more than ever…”

“We all know…”

“When all is said and done…”

Words That Once Had Meaning That No Longer Have Meaning

Authentic

Authority

Empower

Impact

Innovative

Integrated

Leading

Premier

Robust

Seamless

Scalable

Solution

Streamline

Transparent

Word That Is Not Really A Word

Impactful

What are the most overused buzzwords of your industry? Add them to the comments below so we can all work together to permanently delete meaningless gibberish.
And if you want even more help cutting the nonsense, our Jargon Rehab ebook will teach you to create and share content your audiences want to read. Get your free eBook now.