Your school’s blog can be one of your most powerful marketing tools. But only if you approach it with the same dedication, resources and commitment you do every other element of your marketing mix.
If you want your school blog to make a serious impact where it matters— hello, inquiries and enrollment—put your effort where it matters.
WRITE FOR YOUR AUDIENCE.
Your blog won’t gain traction if you don’t know who you’re writing for, and you don’t create content that they want to read.
Is your blog for students, or parents? What do they care about? What are they interested in? What do they want to know from you?
For ideas on how to get to know your audience even better, read: Want to Improve Your School Marketing? Join the Audience.
FOCUS ON OUTSTANDING CONTENT.
From an eye-catching image to a well-written call-to-action, each element of your blog post should be carefully considered. Don’t throw words on a page to meet a deadline. Take the time needed to create a blog post that’s well thought-out, compelling, and relevant.
To understand more about what a school blog post should look like, read: How Long Should A School Blog Post Be?
HIRE OR OUTSOURCE A PROFESSIONAL WRITER
Just as you would hire a graphic designer to design your blog and a programmer to code it, you will get better results when you work with a writer to develop your blog posts. If no one on your team is a strong writer, outsource.
Trying to decide if you should DIY? Read: 3 Questions to Ask Before You DIY
BE SMART ABOUT SEO
Develop keywords associated with your blog topic and weave them in to each post to help your audience find you. Researching keywords can also be a great way to spark ideas for future blog posts. Your page names and descriptions can increase your rankings, so don’t overlook them either.
If you need help understanding the basics of SEO, read: How to Write Meta Data for School Websites
CLOSE WITH A CALL-TO-ACTION
Want your audience to take action? Direct them. End your post by inviting the reader to learn more about the topic or to stay connected with you. Further engagement can begin to develop a relationship that is beneficial to your audience and to your school.
Want help writing a great CTA? Read: Everything You Need to Know About School Website Calls-to-Action
When you keep these priorities in mind, your audience benefits, and your school does, too.
If you want to ensure your blog tells your school story, schedule a time to chat with me.
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