I'm Emily Cretella,

The School Storyteller.

I’m a content marketer, strategist and copywriter who now works solely with independent and private schools, colleges and universities to create and share stories their audiences will love.

I like to say I’ve been content marketing since the 6th grade. That’s when my friends and I started a neighborhood newspaper to report on major block news (like, who was getting a new pool) and advertise our babysitting services. In effect, we were building our babysitting authority with content. And it totally worked.

Since then, I've honed my storytelling abilities as a…

Why Schools

Because since beginning my career in marketing 20 years ago, I’ve been drawn to school stories, amazed at how unique seemingly similar institutions are once you dig deep enough.

SCHOOL STORYTELLING IS A LOT LIKE MINING FOR GOLD. AND OVER THE YEARS, I’VE PULLED OUT SOME GEMS.

That’s why clients who start storytelling with me often stick around for years. It’s why I’ve had the amazing opportunity to speak and teach at so many industry conferences. It’s why I work only with education clients. And it’s why I’m excited and fulfilled to do my best work, every day.

The cursive team

Over the years, I have cultivated a killer team of content marketing strategists and copywriters who partner with me on special client projects. Cursive clients benefit from access to these proven, expert storytellers as part of our work together — and every syllable, comma and call-to-action gets my seal of approval before finding its way to your inbox for approval.

Recent Clients

AIDAN MONTESSORI (WASHINGTON, D.C.)

AUSTIN PRESBYTERIAN THEOLOGICAL SEMINARY (TX)

BAY PATH UNIVERSITY (MA)

BERKELEY PREP (FL)

THE BRYN MAWR SCHOOL (MD)

THE BUCKLEY SCHOOL (NYC)

CANTERBURY SCHOOL (CT)

CENTRAL CATHOLIC HIGH SCHOOL (MA)

THE CHESTNUT HILL SCHOOL (MA)

COLORADO ACADEMY (CO)

CULVER ACADEMIES (IN)

THE DAVIS ACADEMY (GA)

EAGLE HILL SCHOOL (CT)

ENROLLMENT MANAGEMENT ASSOCIATION

FRENCH AMERICAN SCHOOL OF PRINCETON (NJ)

FRIENDS CENTER FOR CHILDREN (CT)

GERMAN INTERNATIONAL SCHOOL OF NY (NY)

GILLEN BREWER SCHOOL (NYC)

GILLISPIE SCHOOL (CA)

GLOBAL ONLINE ACADEMY

THE GOVERNOR’S ACADEMY (MA)

HELIOS SCHOOL (CA)

HILLEL ACADEMY (FL)

HOLY CHILD SCHOOL AT ROSEMONT (PA)

KINEO SCHOOL (WA)

KLA ACADEMY (FL)

KLA PRESCHOOLS (NATIONWIDE)

LAURALTON HALL (CT)

LOOMIS CHAFFEE SCHOOL (CT)

LOYOLA SCHOOL (NYC)

MACLAY SCHOOL (FL)

MADEIRA SCHOOL (VA)

MAUMEE VALLEY COUNTRY DAY SCHOOL (OH)

METAIRIE PARK COUNTRY DAY (LA)

MONTESSORI SCHOOL OF SAN ANTONIO (TX)

NEWARK ACADEMY (NJ)

NORTHFIELD MOUNT HERMON (MA)

NOTRE DAME HIGH SCHOOL (CT)

OAK KNOLL SCHOOL (NJ)

PRIZMAH CENTER FOR JEWISH DAY SCHOOLS

THE PINNACLE SCHOOL (CT)

THE QUAKER SCHOOL AT HORSHAM (PA)

READSOURCE (GA)

RANDOLPH SCHOOL (AL)

ROSSMAN SCHOOL (MO)

SABOT AT STONY POINT (VA)
THE SAKLAN SCHOOL (CA)

SACRED HEART ACADEMY (CT)

SACRED HEART UNIVERSITY (CT)

SAIGON SOUTH INTERNATIONAL SCHOOL (VIETNAM)

SAINT ANDREW’S SCHOOL (FL)

SCHENCK SCHOOL (GA)

SAINT JOSEPH HIGH SCHOOL (CT)

SARAH LAWRENCE COLLEGE (NY)

SANFORD SCHOOL (DE)

SOUTHERN ASSOCIATION OF INDEPENDENT SCHOOLS

SPRINGSIDE CHESTNUT HILL ACADEMY (PA)

SPRING VALLEY SCHOOL (AL)

ST GEORGE’S UNIVERSITY (GRENADA)

ST PATRICK’S EPISCOPAL DAY SCHOOL (WASHINGTON, DC)

STARWOOD ACADEMY (TX)

TABOR ACADEMY (MA)

TANDEM FRIENDS SCHOOL (VA)

TRINITY COLLEGE (CT)

VIEWPOINT SCHOOL (CA)

YEW CHUNG INTERNATIONAL – SILICON VALLEY (CA)

UNIVERSITY OF NEW HAVEN (CT)

UNIVERSITY OF SAINT JOSEPH (CT)

WATERFRONT MONTESSORI (NJ)

At Cursive Content Marketing, we passionately believe that all people are equal.

Diversity in thought, race, belief, background, culture and life experience are important to us, and we are allies and advocates for individuality and acceptance.

In alignment with these beliefs, Cursive works only with institutions and organizations that respect and embrace all people, and that do not discriminate based on race, religion, gender identification, sexual orientation, socioeconomic background, culture or beliefs.

Now that you've heard our story, let us help tell yours.