What’s the goal of your content?
You might have a few different answers for this, but there is one that you share with the rest of the content creators out there: to build a relationship with your audience. Great content provides you with a means to create these relationships, but it won’t happen automatically.
Consider how you build relationships in the real world. Directly asking someone to be your friend is an awkward practice best left to first-graders. Talking only about yourself will quickly have your acquaintances crossing the road when they see you. Every once in a while you might meet a person who you establish an instant connection with, but more than likely, your best relationships are built over time, based on mutual interests and philosophies, and grow strongest when tended to.
Relationships between you and your audience aren’t much different. Gathered from some of our favorite authorities on content marketing and relationship building, here’s 20 best tips for building relationships through content marketing. 20 best tips for building relationships through content marketing
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from Stacy Firth