I’m a Millennial. I have two kids. So I was intrigued by the title of Adweek’s recent article, which read: “Millennials With Kids are Not as Coddled and Image-Conscious as You Think.”
Um … thanks?
Adweek went on to share some interesting statistics from a new report by Barkley titled “Millennials as New Parents.” The report revealed that while most studies portray Millennials as spoiled brats who were completely brainwashed and ruined by Mr. Rogers Neighborhood (I mean, come on), Millennials are growing up and settling into brands that have more than just pretty advertising campaigns.
The study found:
(See the full infographic below.)
Some of the study’s findings may seem obvious (I mean, I personally don’t know any new moms using Hermes scarves as burp cloths), but they reinforce the fact that brands who are trying to reach the coveted Millennial market must up their storytelling games.
In order to connect with these budget-savvy, environmentally aware Millennial parents, brand should:
Beyond labels, beyond price, Millennial parents are looking for brands that provide consistent experiences and trusted products, so that they can turn to these brands as a longterm resource, without worry.
Click on the infographic below for a full view of all the stats, and let us know your thoughts in the comments below.