When I’m not writing about content marketing, I’m talking about content marketing. Seriously, I geek out over this stuff.
So I’m thrilled to be speaking at the Connecticut Association of Independent Schools’ Annual Spring Conference this Friday. Because I believe that independent schools, and educational institutions as a whole, have a real opportunity to use content marketing to make a meaningful impact on their audience relationships.
Education marketers and communicators have powerful stories to tell — they just need to create and share those stories in an effective way. The good news is that there are lots of resources out there to help.
Here are the best content marketing resources to help independent schools discover, develop and share their unique stories:
Education Marketing Blogs
SchneiderB Blog: Written by Brendan Schneider, this blog-turned-learning-hub shares Schneider’s insights on social media, content and inbound marketing for schools. It also offers the free SchneiderB University, which provides more in-depth content. And Schneider knows his stuff — as the Director of Admission and Financial Aid at Sewickley Academy, Schneider transformed the school’s traditional marketing approach into an inbound-focused powerhouse.
mStoner Blog: The mStoner blog covers “insights, big ideas, how-to’s and more” related to branding, strategy, content, technology and creativity in higher education — although the topics and ideas often directly apply to education marketing at all levels. It’s a smart and sophisticated blog and a rich resource.
- Start here: Managing a Site of 1,000 Home Pages and Content, Content, Everywhere, and Not a Moment to Think
edSocialMedia Blog: The edSocialMedia blog explores social media use for education marketing. The content supports many of the brand’s professional development events and workshops, and ranges from providing tips on various social media platforms to information on how to integrate social media into the classroom.
9th Period Blog: Recently launched by Carol Cheney of Cheney & Company, this new blog will share Cheney’s 30+ years of insights as an independent school communicator. Cheney writes about fundamental marketing and communication practices, higher level insights, new trends and inspiration. (Total disclosure: Carol is a friend and a #WCW any day of the week.)
- Start here: Brand as an Experience
Content Marketing Blogs
Content Marketing Institute: This should be the first stop for anyone interested in learning more about content marketing. It covers all things content marketing, from the origins of the practice, to basic knowledge, to advanced tactics.
- Start here: Getting Started — Content Marketing 101
Copyblogger: Successful content marketing relies on smart content — and Copyblogger can teach you to write it. Their blog articles inspire, and their free ebooks and podcasts teach. If you’re stuck in a writing rut, head there immediately.
Ann Handley: Handley knows that Everybody Writes, and she’s giving everyone the courage to do so. The Chief Content Officer of MarketingProfs, a columnist for Entrepreneur magazine; a LinkedIn Influencer, a keynote speaker, mom, and writer, Handley is prolific and her blog encourages content excellence while thoroughly entertaining readers.
Top Rank Online Marketing Blog: A comprehensive resource from Top Rank digital agency that covers timely topics in online marketing, with a focus on content marketing, social media and SEO.
Hubspot’s Marketing Blog: This blog covers a broad range of inbound marketing strategies and tactics, from blogging and social media to email marketing and buyer persona development. It’s a great place to get a foundational understanding of how these strategies can come together to create a strong online marketing plan.
eBooks & SlideShares
How to Use Blogging to Attract Students to Your School: This free resource from Hubspot provide useful steps education professionals can take to turn their content development efforts into an effective blog.
Jargon Rehab: A Cursive Content free eBook created to help readers recover from boring writing and tell the stories their audiences want to hear. It includes tips and exercises to spark your story.
Meet Generation Z: Forget Everything You Learned About Millennials: A fantastic SlideShare that creates a robust portrait of this young generation through statistics and stories.
10 Books All Content Marketers Should Read: This SlideShare curates book recommendations for marketers who are interested in learning more about content marketing. It’s a great list for anyone ready to dive into the practice.
How to Successfully Manage a Student and Faculty Blog: This and other SlideShares by Tucker Kimball provides insights into independent school Gould Academy’s successful approach to student and faculty blogging.
Want even more content marketing inspiration?
We created the Swipe Workbook for Schools just for you. It breaks down big-brand examples of stellar content marketing, then guides you through exercises that will help you put similar tactics to work for your school.
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