Once you’re sold on the idea of content marketing (which often doesn’t take long), the next question usually becomes: So how do we do it?
It’s a logical one. Business owners are beyond busy. Marketing departments are overworked and underpaid. And creating content worth reading is not something that can be squeezed into a lunch hour or pushed onto an intern’s desk.
So the question then turns into: Should we hire someone to oversee our content marketing strategy, or should we outsource?
And unfortunately there isn’t a clear-cut answer. The chart above reflects the benefits of both sides, and it’s up to you as a business owner or marketer to decide what makes the most sense for your brand and your culture.
Our perspective? If you can, do both.
Assign or hire a core team internally that can handle the smaller, tactical, day-to-day components of your content marketing strategy, but bring in a specialist to help develop your overarching strategy or to handle the ongoing content development that could inundate your team.
Outsourcing for the short term may also be a good solution if you want to hire someone eventually but can’t find the right fit or expertise level for your company.
The Case for Content series is designed to give you the ammunition you need to make the case for content marketing to your boss, your team … heck, even your mother. From the simple to the complex, we’ll be breaking down our most frequently asked questions into graphics that you can use in your own presentations or blog posts (just be sure to link back here!).
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