It’s one of the biggest keys to building and maintaining a blog audience.
But when ideas and enthusiasm wane, consistency is one of the first things to go. Blogging burnout takes hold.
This is why so many blogs lose traction or disappear altogether— the fizz that surrounded a blog’s launch goes flat once it becomes part of the routine.
Here are four tips that will help you avoid burnout altogether— or help you take a breather when you’re feeling uninspired.
Find new sources of inspiration
When you feel unmotivated, it’s time to go do the things that renew your creative energy. That could mean exploring a new concept or topic…or it could mean doing something totally unrelated to work or blogging. Find what works for you and your team, and see if you can make it part of your routine to keep inspiration levels high.
Here are some ideas for simple creativity boosts:
- Have a conversation with someone new
- Attend a conference or webinar
- Create something just for fun
- Take a walk
- Listen to a podcast
Throw a brainstorm party
Hold a brainstorming session and invite an entirely new group of people. There is nothing quite like a fresh perspective to help spark new ideas.
Bring snacks. Play music. Relax and have fun with it. Make the group feel excited to be there. When people are comfortable and energized, they are more likely to share some amazing ideas.
If any members of the group are particularly engaged, don’t let them go without asking if they would be willing to guest blog or contribute ideas regularly.
Look at the analytics
There’s no point in wasting effort on things that aren’t having a positive impact, so dig into those analytics and find out what is and is not working. Use your most popular posts as a starting point for future posts. Expand on those topics or approach them in a new way.
When you know that you’re focused on what works you’ll feel good and be more likely to maintain your motivation.
Get your audience involved
Who better to help you get reenergized to create an outstanding blog than the target audience themselves? Set up a committee that meets periodically. You can gather feedback, hash out new ideas and even gain writing assistance from members of the group.
Blogging can bring some major benefits to your school, so by avoiding that overwhelmed, burnt out feeling, you will be better positioning yourself for meaningful, measurable success.
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