Welcome to the first post in our new “The Case for Content” series.
These posts are designed to give you the ammunition you need to make the case for content marketing to your boss, your team … heck, even your mother. From the simple to the complex, we’ll be breaking down our most frequently asked questions into simple graphics that you can use in your own presentations or blog posts (just be sure to link back here!).
Question #1: How does content marketing compare with a traditional marketing campaign?
Need more ammunition? Check out these articles:
- Content Marketing vs. Traditional Campaigns
- The Research Is In: Consumers Want Proof … And Advertising Doesn’t Deliver
- Is Content Marketing Really Inbound Marketing, or Vice Versa? Here’s What You Need To Know
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