I have the entire “The Walking Dead: Season 4” in my DVR queue, courtesy of the 4th of July weekend marathon on AMC, and it’s eating me alive (pun intended). My husband and I recently started watching on Netflix, and have had way too many binge-viewing sessions over the past few weeks than I care to admit.
As I gazed longingly at my queue this weekend, wishing I had a free hour to sneak in just one episode, it occurred to me that the reason I am obsessed with this show is its incredible storytelling.
The storyline elements that make the show so popular (it’s the #1 show on TV among 18- to 49-year-olds) are the same as those that draw people to your content and drive business. To get your audience to tune in regularly, makes sure your content accomplishes these three goals.
1. Create tension
Simply put, nail biters draw people in. If the characters on “The Walking Dead” think they’re safe, but the camera pans out to show hordes of “walkers” heading in their direction, my eyes will remain glued to the screen.
Create this tension and sense of urgency in your content to capture your audience’s attention, too. Focus on current and potential barriers to your audience’s success, using your customer and industry knowledge as well as your own perspective to set the scene.
2. Introduce your cast of characters
A sheriff who’s a dead shot, a veterinarian with a wealth of first aid skills, a former pizza deliveryman who moves swiftly – these are just a few of the characters whose specific skill-sets have saved themselves and fellow survivors time and again.
Bring your story to life through the voices, perspectives and insights of your “characters” – those employees who have helped shape your business and, in turn, craft your story. In doing so, you’ll demonstrate the strengths of each employee, and how they uniquely position your company to “rescue” your audience.
3. Save the day
On “The Walking Dead,” Sheriff Rick’s group of survivors is tough – possibly the toughest group out there battling the dead– and others in need of protection have begged to join.
Your content should clearly communicate the approach and solutions you offer and why your business is the best – or perhaps the only one – to address those threats.
Consistently incorporate these three elements into your content, and you’ll establish your business as a go-to authority with a unique perspective and solutions. Like Sheriff Rick, you’ll be the one your audience turns to for consultation – or the next time they need to be rescued.
Thanks to guest blogger Rebecca Giantonio Moran for killing it with today’s post. When Rebecca is not consumed by a Walking Dead marathon, she’s bringing marketing strategies to life (MetLife, to be exact) as Senior Marketing Consultant. Connect with her on LinkedIn. [/question]
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